When we first thought about sponsoring Peterborough United FC, we knew we had to ask ourselves an important question: Is this just a feel-good move, or a smart business strategy?

With professional football clubs often seen as a playground for major brands, it’s easy to assume sponsorship is out of reach for small to mid-sized businesses like us. But just six months in, we’ve seen enough to say, it was 100% worth it.

Commercial Benefits of Sport Sponsorship

As a local business run by people who love football, we had to make sure we weren’t just letting our passion do the talking. The numbers had to stack up, and they have.

Yes, the visibility from live matches and national broadcasts is great. But what really surprised us were the behind-the-scenes perks. Getting to connect with other local businesses at club events has led to some fantastic partnerships and new clients - doors that wouldn’t have opened otherwise.

In a market crowded with big national drainage companies, teaming up with POSH helped us stand out. People know the club, they trust it, and by extension, they give us a look too.

Sponsorship Benefits on the Pitch....

More than just business, this experience has been personally rewarding for our team. From meeting club staff to actually playing on the pitch at Weston Homes Stadium, it’s been unforgettable. And nothing topped being at Wembley to see POSH make history in the Vertu Trophy Final!

There are plenty of ways to market your brand, and we still use the tried-and-tested ones. But for us, this partnership has been an amazing way to show off what J & S Jetting is all about.

B. Lehane Director at J & S Jetting Commented:

“For us, sports sponsorship just made sense. It’s not only a great way to advertise, it helps us reach all kinds of people, from homeowners and tradesmen to big business owners. And more importantly, it lets us support a team that means a lot to our staff, our customers, and the community. Partnering with a respected club like POSH shows we take pride in doing things the right way.”